Video Marking Strategy
Define Your Video Marketing Goals
Whether you’re leaning towards educational, entertaining or a mix. Your brand’s expertise and audiences needs should determine your approach.
What value will your content add and what tasks or goals it will help your audience accomplish.
Make your goals measurable
In order to know whether you’ve actually achieved what you’ve set out to accomplish with your video marketing strategy, you need to set measurable goals.
The goal should be accompanied by a relevant key performance indicator (KPI) and metrics that can be used to measure its success.
Types of Social Content
1) Whole scenes with multiple products
We work closely with brands, create beautiful, artistic films to showcase your products. Each one is specialised, individual and unique.
2) TVC Style emotive/lifestyle shoot
Branded film to create emotion, appeal to the audience in a way that leaves a lasting impression.
3) Showcasing Individual products
Perfect for showcasing a premium product with a large amount of features or descriptors.
4) Pushing sales or promotions
Keep the clients informed using new or pre-existing photos and videos with graphics to push upcoming sales or promotions.
5) Behind the Scenes
Give your audience a look behind the scenes on a product shoot or a manufacturing process.
6) Become more personable with a stylist
Using the stylist, a fun, relaxed, personable conversation about creating looks with the Brand’s Stylist. Can be captured with a Behind the scenes shoot to give the audience an insiders look.
7) Story based marketing
One of the most powerful tools in the filmmakers toolbox. Tell a story and give the audience the insiders look into the making of the brand, and the sourcing of the materials. Great for discussing culture and story of a brand.
8) Slideshows of images
Another tool for using pre-existing assets for socials media video and constant connection with the audience.